![]() ![]() The campaign, Arreola added, was effective at "reminding consumers that the original is the only one. The most popular brand is Ore-Ida, which is also the company that invented. ![]() In one of the commercials, Tater Tot-like products are seen wearing various disguises in hopes of tricking consumers, ranging from a Groucho Marx nose-glasses-mustache combo to a pirate outfit. "The 'Imi-Taters' campaign was very successful," said Federico Arreola, vice president of the consumer products brand business unit at Heinz, owner of the Ore-Ida brand. Place 2 TATER TOTS in each of 24 mini muffin pan cups sprayed with cooking spray place on bottom oven rack. Toss TATER TOTS potatoes on a baking sheet to cook them in the oven according to package instructions for perfectly crispy results. Yes Try these air fryer frozen tater tots. This tater tots in air fryer recipe gets you perfectly crispy, golden results. or until TATER TOTS are heated through, stirring after 12 min. However, even when consumers came to buy the knockoffs, they still referred to the imitators as Tater Tots, similar to how brands such as Band-Aids, Kleenex and Corn Flakes came to become generic terms for both the original product and its imitation versions.Īs The New York Timesreported in 2014, Ore-Ida struck back with its "Imi-Taters" advertising campaign. Spread TATER TOTS onto bottom of disposable foil pie plate sprayed with cooking spray. Arrange frozen Tater Tots in a single layer - they can be in rows or circles, or whatever takes. As is usually the case when a new product becomes an established hit with consumers, other companies began producing their own version of Tater Tots under different names. Smooth the top and grate a generous coating of cheese over it. ![]()
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